E-Government Website Redesign
Improve user experience, usability and visual appeal while maintaining functionality of the site.
Role
UX/UI Designer
Industry
Social Services
Duration
1 week
A self-initiated project where I designed a comprehensive e-commerce website for a furniture retailer, focusing on creating an intuitive and aesthetically pleasing online shopping experience. The objective was to enhance user engagement and streamline the purchasing process through thoughtful design and user-centered solutions.
Project Overview
This project focused on redesigning the platform to make public services effortless to find, understand, and act upon, regardless of age, technical ability, or background.
The goal is to enhance user experience, usability, and visual appeal while maintaining the integrity and functionality of the site.T
My Approach. Design Process
Before initiating the redesign process, it was important to analyse the current state and user needs.
As a UX designer working on the redesign of Bulgaria's e-government website, I focused on a user-centered approach due to the project's social importance.
I conducted a UX audit of the website, created user personas to better understand the user objectives, and performed a competitive analysis of other e-government websites with good UX to improve usability.
Research Insights
To understand user expectations and benchmark better practices, I conducted a UX audit of the current site and analyzed leading e-government platforms worldwide (UK, Norway, USA, Singapore, England, etc.), and mapped out the needs of key user groups.
Improvement Suggestions based on the UX Audit and research phase
Streamlined Navigation:
Reorganized service categories based on real user needs—not institutional structure.
Reduced cognitive load by grouping related actions together
Mobile-First Experience
Rewrote complex labels and instructions into clear, conversational language.
Prioritized action-first phrasing
Added contextual help and micro-guidance
Outcome: Users understand where they are, what’s next, and what’s expected of them.
Mobile-First Experience
Consistent navigation patterns between desktop and mobile.
Prioritized primary actions over secondary content.
Prepared the foundation for a dedicated companion mobile app to support frequent repeat users.
Outcome: The site adapts to busy routines—not the other way around.
Inclusive Access for Vulnerable Groups
Introduced a dedicated section for seniors, parents, low-income households, foreigners, and people with disabilities.
Proposed features such as text resizing, screen reader compatibility, high-contrast mode, and multi-language availability.
Considered a chatbot for 24/7 guidance, helping users self-serve without needing to call support.
A self-initiated project where I designed a comprehensive e-commerce website for a furniture retailer, focusing on creating an intuitive and aesthetically pleasing online shopping experience. The objective was to enhance user engagement and streamline the purchasing process through thoughtful design and user-centered solutions.
Project Overview
This project focused on redesigning the platform to make public services effortless to find, understand, and act upon, regardless of age, technical ability, or background.
The goal is to enhance user experience, usability, and visual appeal while maintaining the integrity and functionality of the site.T
My Approach. Design Process
Before initiating the redesign process, it was important to analyse the current state and user needs.
As a UX designer working on the redesign of Bulgaria's e-government website, I focused on a user-centered approach due to the project's social importance.
I conducted a UX audit of the website, created user personas to better understand the user objectives, and performed a competitive analysis of other e-government websites with good UX to improve usability.
Research Insights
To understand user expectations and benchmark better practices, I conducted a UX audit of the current site and analyzed leading e-government platforms worldwide (UK, Norway, USA, Singapore, England, etc.), and mapped out the needs of key user groups.
Improvement Suggestions based on the UX Audit and research phase
Streamlined Navigation:
Reorganized service categories based on real user needs—not institutional structure.
Reduced cognitive load by grouping related actions together
Mobile-First Experience
Rewrote complex labels and instructions into clear, conversational language.
Prioritized action-first phrasing
Added contextual help and micro-guidance
Outcome: Users understand where they are, what’s next, and what’s expected of them.
Mobile-First Experience
Consistent navigation patterns between desktop and mobile.
Prioritized primary actions over secondary content.
Prepared the foundation for a dedicated companion mobile app to support frequent repeat users.
Outcome: The site adapts to busy routines—not the other way around.
Inclusive Access for Vulnerable Groups
Introduced a dedicated section for seniors, parents, low-income households, foreigners, and people with disabilities.
Proposed features such as text resizing, screen reader compatibility, high-contrast mode, and multi-language availability.
Considered a chatbot for 24/7 guidance, helping users self-serve without needing to call support.
Outcome
The project resulted in a fully designed e-commerce website that effectively combines functionality with visual appeal. The design addresses user needs and aligns with the brand's identity, providing a seamless and engaging online shopping experience. This project enhanced my skills in UX/UI design, brand strategy, and responsive web design, preparing me for future challenges in the e-commerce domain.
Reflections
This project was a valuable opportunity to apply UX/UI principles to a full e-commerce experience, from user flows to high-fidelity visuals. It strengthened my ability to balance usability with brand expression, ensuring a seamless shopping journey. The experience reinforced the importance of strategic design decisions and attention to detail in creating engaging, user-centered digital products.
Reflections
This project was a valuable opportunity to apply UX/UI principles to a full e-commerce experience, from user flows to high-fidelity visuals. It strengthened my ability to balance usability with brand expression, ensuring a seamless shopping journey. The experience reinforced the importance of strategic design decisions and attention to detail in creating engaging, user-centered digital products.
Other projects
Website Design for a Rental Cabin
Designing a cohesive digital and visual identity for a rental cabin business
Run.Loop
SaaS app for managing IT operation flows
RILA Bikes – eCommerce Website Design
Designing a bold and intuitive eCommerce experience for a cycling brand
Yoga Studio - Landing Page Design
Crafting a calm and inviting digital introduction for a yoga studio
“Curiosity is the bridge between people and design — it turns observation into empathy and ideas into experiences.”
“Curiosity is the bridge between people and design — it turns observation into empathy and ideas into experiences.”
“Curiosity is the bridge between people and design
— it turns observation into empathy and ideas
into experiences.”